The buyer’s journey can be illustrated through the example of someone considering a new kitchen. At the **awareness** stage, the homeowner starts to notice their current kitchen is outdated or no longer suits their needs. They may begin by browsing online for design inspiration, scrolling through Pinterest or Instagram for ideas. They aren’t ready to buy yet, but they’ve recognised the need for change.

As they move into the **consideration** stage, they start comparing different kitchen styles, materials, and brands. They might visit kitchen showroom websites, read reviews, or watch videos about new kitchen installations. At this point, they’re trying to decide which company or product offers the best solution for their needs – balancing aesthetics, functionality, and budget. If your business offers expert advice, quality blog content, or case studies of previous kitchen transformations, you can position yourself as a trusted resource.

Finally, in the **decision** stage, they are ready to choose a supplier. They may visit showrooms or request quotes, comparing final prices, customer service, and any additional services such as aftercare or installation. To win their business, your messaging needs to focus on providing assurance – whether it’s through customer testimonials, warranties, or limited-time discounts. If the purchasing process is easy and stress-free, they’re more likely to commit.

After the installation is complete, a great follow-up with aftercare support or even sharing maintenance tips can ensure that the customer stays satisfied, making them more likely to recommend your business to others – and starting the buyer’s journey all over again for someone else.

If you would like to discuss the your marketing activities as an independent, please drop me a line at terry@cloud3.co.uk or give me a call on 07747 016264.